Aloha friends, family, supporters, and new listeners!
Welcome to another episode of Yinspired. This week’s guest is someone I’ve known since 2005. We started our graduate degrees in Chinese Medicine and Acupuncture at the Pacific College of Health Sciences (formerly “PCOM”) in San Diego at the same time. While I never used this term in our conversation, I consider Jeremy as soul-family.
We didn’t have an agenda, and that’s good - since we wouldn’t have followed it anyway! I never know where our conversations will take us. As he points out, we’ve been podcasting since 2006 (I remember our conversations, but don’t remember recording them).
I’m so grateful that he took the time to sit down with me just like the good old days. It ended up being a meandering conversation on mindset, highlighting the importance of self-growth as a healer, healthcare professional, or someone who wants things to be different, or better, or just as good as they can be.
As often with Jeremy, I walk away with more questions to ponder, like “Do I reeeeally have a growth mindset?”
Do you?
From my heart to yours,
Haunani
Meet Jeremy Cornish, L.Ac.
When you meet Jeremy, you’ll learn there are two types of excellence in clinical practice:
Patient excellence- this means the people we’re working with have a world-class experience. This improves as we get better and better at clinical thinking, treatment plans, packaging our offers, and communication.
Practitioner excellence - this means we (the business owner) are living our dreams every single day. Waking up excited about what’s in store, doing work that feeds us rather than draining us. Having a thriving practice that's not only sustainable but also allows for a rich personal life.
Some of his most recent creations include:
TCM Weaver is designed to give you a deeper understanding of Eastern Medicine with visual mindmapping capabilities never before seen in the field
Damn Good Doctors Club is designed to help you refine your clinical thinking and implement new practice models (including packages, memberships, retreats, online programs and online hybrid models..) all while hanging out with some of the most vibrant colleagues you could imagine. DGDC on YouTube
Go have fun with Jeremy on Instagram
Summary
In this conversation, Jeremy and Haunani explore the evolution of Acupuncture and Chinese Medicine in the context of modern healthcare. Jeremy shares his journey into medicine, the challenges faced, and the insights gained about patient care. They discuss the transition from traditional brick-and-mortar practices to online platforms, emphasizing the importance of patient education, empowerment, and innovative practice models. The discussion highlights the need for practitioners to adapt to changing landscapes and to focus on the deeper needs of their patients, ultimately leading to a more fulfilling practice.
Takeaways
The journey into medicine often involves overcoming personal limiting beliefs.
Two types of Excellence: Practitioner and Patient - you need both!
Transitioning to an online practice can enhance accessibility and reach.
Shifting focus from techniques to patient needs can lead to better outcomes.
Education and empowerment are key components in patient care.
Utilizing technology can streamline patient education and improve retention.
Creating hybrid offers can enhance patient engagement and satisfaction.
Rethinking traditional practice models can lead to innovative solutions.
Community and connection play a significant role in practitioner success.
Maintaining freedom in practice requires strategic planning.
Pricing should reflect the value provided to patients.
Long-term thinking is essential for sustainable business practices.
Differentiation in practice can attract the right patients.
Value should be prioritized over price in healthcare.
Building a community enhances patient care and support.
Clarity in communication fosters kindness and understanding.
Empowering patients through community leads to better healing experiences.
Show Notes & Shoutouts
Links to Jeremy’s work:
Jeremy Cornish (@jeremycornish.dgdc) • Instagram photos and videos
TCM Weaver - learning Chinese Herbal Medicine made easy
Check out these authors and books mentioned in today’s episode
Seth Godin books
Antifragile by Nassim Nicholas Taleb
Intro music: River Lapse on Riverside.fm
Outro music: Tiny Putty on Riverside.fm
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Chapters
Intro music: River Lapse on Riverside.fm
00:00 Introduction to Jeremy Cornish and His Work
03:02 The Evolution of Online Health Practices
05:31 Personal Journey into Medicine and Acupuncture
10:12 The Shift from Technique to Patient-Centered Care
14:46 Navigating the Challenges of Traditional Medical Education
19:25 Innovative Approaches to Herbal Medicine
22:58 The Future of Integrative Medicine
23:25 The Evolution of Acupuncture Practices
24:37 Understanding Patient-Centric Care
25:59 The Impact of Illness on Identity
27:02 Leveraging Digital Education in Practice
29:46 Transforming Patient Education into Digital Assets
32:01 Creating Hybrid Offers for Patient Engagement
33:41 The Shift from Brick-and-Mortar to Online Practice
35:36 Overcoming Limiting Beliefs in Practice
37:32 Cultivating a Self-Growth Mindset
39:09 Reflecting on Freedom and Time Management
39:52 The Value of Pricing in Healing Arts
42:12 Long-Term Thinking in Practice Management
45:14 Innovative Business Models in Healthcare
48:44 Collective Mentorship and Community in Practice
54:57 Building Community and Connection
55:44 The Role of Education in Personal Growth
56:56 Creating a Culture of Accountability
57:40 Practitioner Clarity and Intentions
58:43 Navigating Health and Business Challenges
01:00:03 The Power of Clarity in Decision Making
01:01:01 Philosophy and Healing in Practice
01:02:12 Kindness vs. Niceness in Healthcare
01:02:57 Final Thoughts and Future Connections
Outro music: Tiny Putty on Riverside.fm
Transcript
You can find the transcript and closed caption of today’s episode at the top of this post. Look to the right of the thumbs-up and comment icons.
THANK YOU SO MUCH FOR YOUR PATIENCE AND SUPPORT. This whole podcasting thing is very new to me. As a one-person team, I’m using automated transcript notes for the time being. My sincere apologies and I hope it doesn’t take away from the content. If it does, please send me a kind email or message and I’ll do my best within reason.
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